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Real Estate Confronts the e-Consumer, by Stefan Swanepoel
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This book is outdated and no longer in print.
The years 1999 and 2000 introduced an overwhelming number of new technology vendors, products and services. By then it had become apparent that there was no turning back and that the Internet had started the to move the entire industry into a new direction. But the real estate industry was confused what services to incorporate and with who to partner with. As the third publication in the series, "e-Consumer" attempted to bring some clarification to confusing times. Some 750 companies offering real estate "e-services" were researched and evaluated. The final result was a 300-page guide that detailed the top 75 "e-services" companies and services as well as the leading software products available to the industry.
- Sales Rank: #6024524 in Books
- Brand: Brand: RealSure, Inc
- Published on: 2000-11-01
- Binding: Paperback
- 310 pages
- Used Book in Good Condition
Review
"Real estate at the speed of thought - this is a must read!" --Jim Sherry, Coauthor: Click to Close
"Hang onto your hats if you want to keep building your company! Swanepoel provides valuable insights to help in the re-invention process." --Lauri Moore-Moore, Co-editor REALTrends
"Swanepoel very accurately predicts the overall challenges that are ahead...helping you embrace the technology and attitudinal changes necessary for the new world of 'e'." --Walt Backowski, EVP New Jersey Association of REALTORS
"Another reality check from the master - accurate, comprehensive, exhilarating - embrace it or start creating your exit plan today." --Dr. Dennis Landesman, Co-chairman of the 1984 US Olympic Committee
"Incredible insight - a book that matches the times - fast and compelling." --Dough Dayhoff, President and CEO, iProperty
There is no doubt in our minds that the Internet and any successor that might be developed in the future will be the global center for information and knowledge storage and retrieval. --Bruce Benham, CTO, RE/MAX International
Ultimately, the real estate industry has to do much more outside-in thinking. We ve been experiencing the Age of the Agent. I think we re moving into the Age of the Company. --Pam O Connor, President & CEO, RELO
In today's real estate world, 'e' stands for electronic, but in Swanepoel's new world it stands for excited, energized and empowered. --Jeremy J. Conaway, President RECON Intelligence Services
From the Publisher
There is no turning back. The Internet has entered our lives and forever changed the face of the Real Estate Industry. Consumers are more sophisticated than ever before and are demanding better products and services. The time has come for real estate professionals to blend existing business models with the new economy and to deliver the once-elusive one-stop home buying transaction. The market is ready and the e-Consumer is waiting. This book will help you prepare for the journey. REALSURE, INC.
From the Author
The 20th Century has brought more incredible innovations than any period in history and most recently the Internet has forever changed the fiber of our Society. The Real Estate Industry, too, has found itself in the vortex of change. Change so fundamental, that the opportunity now exists to completely redefine the home buying.
I hope that you will be part of it the new economy.
Good luck!
Stefan Swanepoel
Most helpful customer reviews
6 of 6 people found the following review helpful.
Best snapshot, some interesting essays
By Eric Antonow
This is probably the single best overview of the intersection of real estate and technology from an industry perspective. The bulk of the book is two page overviews of 75 leading firms, comprising a broad competitive landscape. Though there is good data on these companies and some analysis of their functionality/proposition, this does not have the teeth of an analysts report nor provides deep insight into their business models or viability (FYI, that would be a lot to ask). Nonetheless, for anybody seriously trying to make sense of the changes going on, this is a very good start. For those involved in the business, it is pretty much essential if for no other reason than to keep straight the myriad of offerings containing the word 'home'.
The other essays are interesting, some informative because they are written by insiders and influentials, but I found more of the value in the company profiles (cheaper than a pass to Real Connect). Lastly, because of changes in the industry, this is a perishable good. I'd recommend buying it sooner rather than later. For a good overview of the last period of real estate and technology, the author's previous title (R.E. Confronts Reality) provides good context.
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