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Dale Velzy is Hawk, by Paul Holmes
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The amazing adventures of a larger-than-life California surfer, cowboy, biker, hot-rodder and board design pioneer, and his role in the birth of the $10 billion global boardsports business. Dale Velzy's story is set in a time and place where a combination of climate, geography, local aerospace industry materials and Hollywood's media machine made California and surfing virtually synonymous, giving rise to a new business model and a youth culture phenomenon that swept the world. Velzy, known as Hawk, didn't single-handedly invent the surf lifestyle and industry, but his pioneering work as a craftsman, his charismatic personality and his knack for sales and promotions did much to establish the ethos, attitude and style. Surfing and the surf industry couldn't have developed without individuals as talented, determined, and downright unconventional as Dale Velzy. Through the prism of his extraordinary life, this book shows how it happened.
- Sales Rank: #1659908 in Books
- Brand: Brand: The Croul Family Foundation
- Published on: 2006-08-26
- Binding: Hardcover
- 256 pages
- Used Book in Good Condition
About the Author
Surfboard shaper, surf journalist, surf contest director and marketing executive, Paul Holmes career spans three continents and the era of surfing s emergence as the iconic sport of society s mavericks. From longboarding to the shortboard revolution and back again to the longboard revival, Holmes has pursued his love of surfing since his early teens as a gremmie in Cornwall, England. After shaping there for Bilbo Surfboards in Newquay, Holmes moved to Australia and pursued the craft at Keyo Surfboards, Farrelly, Morning Star and other labels. Later in Australia, he edited Tracks Magazine and was contest director of the 2SM/Coca-Cola Surfabout when it was the world's richest professional surfing event. In 1981 he came to California to become editor of Surfer Magazine. During the next eight-plus years, Holmes oversaw the largest growth of revenues and page count in the magazine's history, internationalized its coverage of the sport, co-produced the groundbreaking Surfer television series for ESPN and launched the radical and futuristic spin-off magazine, Beach Culture. Holmes subsequently worked as head of marketing for several surfwear brands, including Gotcha, Hang Ten and Bear and also for Action Sports Retailer, the industry trade show. Holmes then returned to surf journalism, using his diverse experience and insight to chronicle the lives of pioneers in the sport. Holmes has traveled extensively, surfing in places as far afield as Indonesia, Sri Lanka, Brazil, Costa Rica, Barbados, France, Portugal and, of course, Hawaii. He is based in Laguna Beach, California.
Most helpful customer reviews
0 of 0 people found the following review helpful.
There is NO Other Surf Book Like It
By Richard Berryhill
As a second cousin of Dale's but about 14 years younger, he was a frequent part of our family gatherings and I saw him pretty often when I lived in Southern California; the photo of his family shows several of my grandparents, aunts, uncles, etc., with him. My mom took me to his shop in Manhattan Beach just above the pier, and to his shop in Malibu, where I watched him shape for awhile. He and my dad, who was born in Hermosa Beach, used to surf the outflow from the Edison Electric plant there in winter. I would run across him from time to time when I lived at the beaches there, and folks used to tell me stories, too, so I knew quite a bit about him.
But not nearly so much as is in this book, and his full history is mind blowing. He was/is a legend in his own time, living free on the beaches under lifeguard boats, riding horses on the beach, downtown, all over; doing what Dale loved, and that was a lot.
The entire, complete, fantastic story is laid out in this book in a fashion that only someone with Paul Holmes' background as a highly respected surfer/writer/editor of surfing stories, surfing magazines, and friend of Dale's could have done, and I am thankful to him for having done so. His background and credentials clearly got him the history and the stories from those who lived it, and he tells the story as only a polished professional can do.
Nice to see, too, is that this biography was put together by surfers who created the sport. There are several out that, while glossy, read far more like just another publicity release from just another publicity agent. This book runs over with truth and honesty in depicting not just the man, Dale Velzy, but the California that only existed in one time and place is now, sadly, only history.
My hat is off to Paul Holmes and this great work. And any time you want, Paul, you can call me and talk about Dale. If you're not still here, then I'll wait to see if we met on the other side.
0 of 0 people found the following review helpful.
the father of modern day surfboard
By SurferJoe
This is a wonderful fun easy to read book .It flows like the perfect wave .. If you love surfing or want to learn about the history of surfing, this is the book for you ........!!!!!!!!!!!!! Lots of photos and great stories...of the,, Master Shaper ,Super Surfer and a heart as big and pure as California gold... Hard to put down .. The good news is ,you know you will pick it up again and again,,!
Dale Velzy, is the WHO'S WHO of surfing..Where would surfing be with out him ? Find out .. you will be glad ya did.. No library should be with out it..This book is a "must have",,
Mahalo
0 of 0 people found the following review helpful.
Dale Velzy is Hawk is a very good book about the man Dale Velzy and his footprint on surfing history
By Geoff Moore
Excellent Book, well written and covers the early history of surfing. Dale Velzy was instrumental in surfboard making and its history from its early infancy.
This book tells and shows how Dale Velzy brought surfing on solid wood surfboards through to his influences on current designs.
It tells and shows how the Hawk liked to roll with his own style and and class and with an awsome skill for making surfboards.
The history of surfing started in Hawaii, the word spread by the Duke then Tom Blake then Velzy
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